The Future of Avid Media Composer
If you are an Avid editor and didn't get a chance to go to NAB 2017, take a look at this ProVideoCoalition article as it dissects a presentation image from NAB 2017 attempting to imagine Avid's plans for Media Composer's future.

media composer futureOne of the most intriguing things I saw come out of NAB 2017 wasn’t on the show floor of NAB but rather an image that popped up on Twitter out of the Avid Connect event held in the days before NAB began. It was the result of an Avid Customer Association survey as to what editors wanted to see in upcoming versions of Media Composer. Since this image was publicly tweeted out by Avid it’s worth dissecting.

I can’t remember another such detailed look at what is a potential roadmap for upcoming features and future development for any of the major NLEs. Usually this kind of thing is kept under wraps. I’m sure such a public discussion makes the engineers shudder in fear as there are a ton of things that can derail a planned feature release. Media Composer has been on a big update path in recent years getting a ton of much need features as well as some cool new stuff along the way so seeing what is on the horizon should give Avid editors more confidence in their tool. Kudos to Avid for showing this publicly...[continue reading]

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