G-Technology & Shooting Virtual Reality

cybel-lexiIn this article learn how Cybel Martin and the team at Supersphere productions worked to make a Virtual Reality 360 degree experience for G-Technology & Reebok. Using GoPro Hero cameras mounted in special rigs from 360 Heros was just the beginning of the process.
Shadow & Act by Cybel Martin Using VR content for gaming or amusement parks is a no-brainer, but how can it serve a commercial client? Dipak M. Patel, Executive Producer and VP of Intergalactic Sales & Business Development for G-Tech explained, “We wanted to showcase how this new medium of storytelling can help both small and large businesses, like Combat Sports Academy (CSA) and Reebok, engage with their communities in new and innovative ways. It provides an immersive and transportive experience that global audiences will have access to. SNEAK PEEK: We will be debuting this content at the 2015 CrossFit Games in Carson California in the HGST Tech Pavilion. Also, Reebok and CSA will be publishing this content to their custom channels in a new user experience called Zeality. It will allow anyone with a smartphone or tablet to experience the content without the need for VR equipment. It will also allow Reebok, CSA, and any other content creator / producer to share their content via their own channels as well as have audiences / users connect with their communities in new ways.” read more...

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