Get a Better Editing Workflow when You Make the Switch to Adobe CS5.5 Production Premium

Top 10 Reasons to Make the SWITCH to Adobe CS5.5 Production Premium

1. Boost efficiency with unparalleled Adobe integration

Smoother project workflows with After Effects
Easily hop between your edited sequence and After Effects as you design motion graphics and fine-tune visual effects. Import Final Cut Pro or Avid projects into Adobe Premiere Pro, and send elements of your project, or the entire sequence to After Effects where you can create opening titles, animated graphics, and world-class special effects. Better yet, when Adobe Premiere Pro and After Effects are used as part of Adobe Creative Suite® 5.5 Production Premium or Adobe Creative Suite 5 Master Collection software, use Adobe Dynamic Link to see After Effects compositions directly in the Adobe Premiere Pro timeline—in context with the rest of your edits—without rendering.

Intelligent native support for Photoshop files
Maximize efficiency when incorporating still images into video production. Import and animate Adobe Photoshop layers in Adobe Premiere Pro. Instantly edit Adobe Premiere Pro stills in Photoshop, and then automatically match the frame size and aspect ratio of an Adobe Premiere Pro project (even in HD) when creating new files. Get better image fidelity thanks to support for Adobe Photoshop blend modes, and take full advantage of support for Photoshop video files.

Continuous rasterization with Adobe Illustrator® graphics
Open native Adobe Illustrator files in Adobe Premiere Pro CS5.5. When you scale an image in Adobe Premiere Pro, the image is continuously rasterized, maintaining pristine image quality.

Convenient disc and web video creation with Adobe Encore®
Create interactive Blu-ray Discs, DVDs, and SWF files from Adobe Encore software from a single project file. Avoid intermediate rendering by dynamically linking sequences to Encore—a process that’s three times faster than in previous versions.

Script-to-screen workflows with Adobe Story
Leverage integration with Adobe Story (a collaborative script development tool that is part of the new Adobe CS.5 Live online services*) to speed production and post-production with automatically created shooting scripts, easy alignment of footage to scripts, and faster production of rough cuts.

Unmatched workflow and performance with Dynamic Link
Get tighter-than-ever integration when moving assets among Adobe After Effects CS5.5, Adobe Premiere Pro CS5.5, and Adobe Encore CS5.5, saving valuable time that would otherwise be spent intermediate rendering between applications.

2. Work more efficiently with tapeless and DSLR footage
Skip time-consuming transcoding and rewrapping processes when working with tapeless and DSLR footage. Adobe Premiere Pro CS5 leads the industry with native support for virtually any video, image, or audio format, including DV, HDV, RED, DPX, P2, DVCPRO HD, AVCHD, AVC-Intra, and XDCAM. Edit native DSLR footage from the Canon 5D Mark II, 1D and 7D cameras, Nikon D90, D300s and D3000 cameras, and more.

When you work with tapeless media in Adobe Premiere Pro, you gain three key advantages. First, you save time because you’re able to start working with footage immediately—sometimes directly from the camera—thus eliminating the time-consuming transcoding and rewrapping process required when you use the same media in Final Cut Pro. Second, you maintain the pristine image quality of your source footage throughout the production process. Finally, because Adobe Premiere Pro does not convert the file to a proprietary format, metadata acquired from the camera is retained throughout the production process.

Mixed formats and frame rates on the timeline
Mix and match media in a sequence, whatever the format, frame rate, aspect ratio, or resolution.

Uncompressed SD and HD acquisition
Add hardware cards from third-party vendors such as AJA Video, Blackmagic Design, and Matrox, for uncompressed SD and HD acquisition and professional quality output for broadcast monitoring or tape laybacks.

Native QuickTime editing
Import and edit all popular QuickTime formats natively (including Apple ProRes and MOV files captured by Canon 5D and 7D cameras), with full access to clip metadata. No transcoding, rewrapping, or logging and transferring are required. Final Cut Pro requires a plug-in to edit DSLR footage with metadata from Canon cameras.

Media Browser panel for efficient tapeless workflows
See the contents of all mounted volumes on your system. Easily find content on tapeless cameras by using the Media Browser, which shows you the clips (with no extraneous files) along with a customizable view of all the metadata associated with the content. (Final Cut Pro discards metadata acquired from the camera, eliminating useful information and making it harder to locate and manage your assets.) You can open clips and image files in the Source Monitor directly from the Media Browser panel.

Onset logging with tapeless cameras in Adobe OnLocation CS5.5
Get all the benefits of real-time, onset logging—even when working with tapeless cameras. Adobe OnLocation CS5.5 lets you add comments and metadata to placeholder clips while they are being recorded on a tapeless camera. Then, using a unique system that tracks which clips were recorded while log notes were entered, Adobe OnLocation merges the logging information with video and audio at import time to create a tapelessly recorded, fully logged piece of media.

3. Get industry-leading performance and stability from the improved Adobe Mercury Playback Engine
Optimixed for blazingly fast performance, the Mercury Playback Engine in Adobe Premiere Pro CS5.5 is native 64-bit, optimized for multicore, and GPU-accelerated to provide an amazingly fluid, real-time editing experience. Be creative without worrying about the ramifications of additional effects and high-resolution content.

Multilayer performance
Combine P2, XDCAM, RED, DSLR, DV, and other footage on the timeline; play with the look and flow at full-frame rate; and view in real time on an external HD monitor. With configurations capable of supporting more than nine simultaneous layers and dozens of effects, the Adobe Mercury Playback Engine makes every production more creative and efficient.

Real-time effects
Enjoy unprecedented performance as you try various effects in your project. Adobe Premiere Pro CS5.5 requires a 64-bit operating system and works hand in hand with NVIDIA CUDA technology. The Adobe Mercury Playback Engine, offers phenomenal performance in software-only mode, but can also use NVIDIA GPU cards for a GPU-accelerated, 32-bit color pipeline. Most popular effects have been optimized to run on this accelerated pipeline—for example, effects like color correction, the new Adobe Ultra® keyer, and motion control all run in real time.

Real-time color correction and color grading
Experiment with multiple color corrections and effects, and see results in real time—even on complex timelines.

Accelerated rendering
The Adobe Mercury Playback Engine doesn’t just deliver blazing performance and a fluid editing experience. By more optimally using your entire system, it also accelerates rendering and encoding, reducing the time required to deliver content to your clients.

4. Create Blu-ray Discs with motion and multipage menus
Deliver DVDs, high-definition Blu-ray Discs, and interactive web DVDs with Adobe Encore CS5 software, included with Adobe Premiere Pro.

5. Collaborate more easily thanks to cross-platform, open workflows
With an open approach and broad file format support in Adobe Premiere Pro, you can collaborate more efficiently with colleagues by easily importing and exporting projects regardless of format. Perform roundtrip editing with content from Avid Media Composer, Apple Final Cut Pro, or Digidesign Pro Tools software. Take advantage of edit decision list (EDL) support for applications like Scratch, and integration with Discrete Smoke.

6. Streamline encoding with the revamped Adobe Media Encoder
Reach audiences wherever they are, whatever device they are using. Batch encode in the background to a broad selection of formats, including web and video standards, using the streamlined Adobe Media Encoder. You’ll get faster encoding, thanks to 64-bit performance, discover more presets for outputting video to social media sites, and benefit from new export formats, including P2 and DPX. Adobe Media Encoder also gives you the flexibility of adding a variety of camera formats to your P2 workflow by letting users save other camera formats such as DVCPRO, AVC-Intra, and RED to P2 card media, also known as P2 CONTENTS folders.

7. Achieve superior color fidelity
With higher color bit depth, you’ll get more color precision, variety, and control on how much color can be used for each pixel. Adobe Premiere Pro processes color images using color precision of 8 bits, 16 bits, and a special color bit depth called 32-bit floating point. Adobe Premiere Pro has higher color fidelity in program and source monitors than Final Cut Pro, which is suitable for rough color grading only. YUV to RGB conversion is also better in Adobe Premiere Pro.

8. Gain editing and production efficiencies from powerful new metadata features
New metadata features offer faster ways to find footage as you edit. Use Speech Search to turn spoken dialogue into a timecode-accurate metadata transcript that lets you quickly jump to or edit a specific segment of footage based on dialogue keywords. Use Face Detection technology to quickly locate clips containing human faces, giving you another way to find areas where dialogue is typically spoken. Finally, export this rich metadata with your footage to help unlock new revenue opportunities by making your content more discoverable online.

9. Perform 3D editing in real time
Thanks to 64-bit performance and world class integration with CineForm in Adobe Premiere Pro, you can now edit and play back 3D content in real time. View 3D directly from the program monitor in Adobe Premiere Pro, or in a full-screen, edge-to-edge second display using a standard 3D TV or NVIDIA 3D Vision technology. You can also add 3D effects and 3D titles.

10. Improve your production workflow with direct-to-disk recording and onset monitoring
Adobe Premiere Pro is the only NLE that helps you manage your shoot more efficiently. With Adobe OnLocation CS5.5, included with Adobe Premiere Pro, you can record directly to disc from FireWire based cameras, and maximize camera image quality by using software-based waveform and vectorscope tools to calibrate your camera, check levels, and monitor your video signal. As you record, Adobe OnLocation automatically flags potential problems to help you avoid reshoots. Organize shots using metadata logged during the shoot. Save time by sending entire shot lists directly to Adobe Premiere Pro, complete with all metadata logged during the shoot.

For more information about the benefits of switching to Adobe Premiere Pro CS5.5, see the following documents.

Final Cut Pro users:
• How to use Adobe Premiere Pro CS5 if you’re a Final Cut Pro user (PDF, 4.5MB)

Avid users:
• How to use Adobe Premiere Pro CS5 if you’re an Avid Media Composer user (PDF, 4.5MB)

Make the Switch to Adobe CS5.5 Production Premium
If you own any version of Apple Final Cut Pro or Avid Media Composer - or you have an existing copy of Adobe Premiere, Premiere Pro, After Effects or a CS3 Design, Web or Production Suite - you qualify for 50% off the full version of Adobe CS5.5 Production Premium for Mac or Windows...

Special "Switcher" price now only $849.00
plus FREE Red Giant Magic Bullet QuickLooks ($89 value)

expires 9/30/11