Grass Valley—Graham Sharp, Senior Vice President, Corporate Development

TVTechnology

Q. What broad technology trends do you think will be front-and-center at IBC2012?

I think a huge focus will be on multiplatform distribution. With the explosion in connected devices Broadcasters everywhere are trying to figure out how to serve and make additional revenues from these platforms without adding complexity, at a time when they are seeing reducing incomes as advertising revenues get spread across more channels and media outlets.

At Grass Valley we believe that the technology is finally advanced enough to enable post production, production and distribution to merge into a single collaborative platform, providing multiple format outputs and increasing efficiency. We call it “Non-linear Content Production.”

“Non-linear content production” will enable producers to create content once and distribute it across multiple platforms faster and more efficiently than ever before.

Q. Any thoughts on how the current economic climate will affect the show?

I think it will be a good show. As I mentioned earlier, the current economic climate is forcing broadcasters to look for solutions that create efficiencies and reduce costs, while at the same time offering the potential to serve new platforms and create new revenue streams. read more...