News of the future
Hearst Television aligns with Adobe to build broadcast newsroom of the future and migrate to Adobe Creative Suite Production Premium, including Adobe Premiere Pro software
Regarded as one of the country’s preeminent television companies, Hearst Television is recognized for excellence in producing local news, weather, and programming. The broadcasting arm of Hearst Corporation, Hearst Television has 29 stations spanning the country including 12 ABC and 10 NBC affiliates. Combined, these stations reach more than 20 million households, making Hearst one of America’s largest television groups. Facing a sea of challenges, from the transition to HD programming to the need to operate more cost-effectively and deliver video content to a variety of channels, Hearst Television is moving over the next five years to a standard toolset: Adobe Creative Suite Production Premium software integrated with the ENPS newsroom control system.
“Adobe’s powerful and comprehensive suite of creative tools has been a staple in our creative services area,” says Marty Faubell, vice president of engineering for Hearst Television. “We envision that the integrated tools of Adobe Creative Suite 5 Production Premium will touch every facet of our local production, from news laptops and desktops up to and including our HD production suites.”
- Moved to tapeless formats to accelerate news delivery
- Equipped reporters with tools for photo and news editing
- Worked faster with 64-bit support and GPU-accelerated Mercury Playback Engine
- Provided PC-based editing stations at 40% less cost than proprietary edit suites
- Enabled fast, efficient news delivery to the web
An industry in flux
Faubell describes the challenges associated with today’s broadcast environment as the perfect storm. In addition to the move from SD to HD, Hearst Television must reduce costs and operate more efficiently. The organization must also deliver breaking news to additional channels, such as the web, on tight timelines and enable everyone on staff to create stories on their own by combining photography, videography, and editorial skills.
“We need to move faster and deliver news in record time to a variety of different channels. We are seeing a sea of change in our industry with tools that offer lower costs, greater productivity, and enhanced efficiency,” says Faubell. “The power and sophistication of Adobe Creative Suite 5 used throughout our production workflow will advance our efforts to be more efficient and competitive in a business that changes daily.” read more...