How AIR Is Using AI and Robotics to Transform Live Video Production

At NAB Show 2025, we caught up with Nick Nordquist from Advanced Image Robotics (AIR) to explore how their innovative camera system is redefining the future of live video production. AIR combines AI-powered automation, robotic camera systems, and cloud-based control to deliver smarter, more efficient workflows for broadcasters, filmmakers, and content creators.

Rather than replacing human operators, AIR enhances their capabilities, giving them more creative freedom, remote production flexibility, and intelligent tracking tools. From sports and concerts to virtual events and film sets, AIR’s system offers high-end results with smaller crews and faster setup times. This is more than just automation, it’s a new way to produce dynamic, cinematic content without the traditional constraints. Watch the video for more:

Learn more about AIR below: