If you are wondering what the big news and big topics will be for IBC, Sports Video Group (SVG) in a recent interview with NewTek’s Brian Olson, vice president of product management, touched on all the likely topics, both for the industry in general and for NewTek. Adoption of IP workflow for video production continues to gain steam, and no doubt there will be lots to see again at this year’s show on that front. NewTek’s royalty free NDI®, bi-directional IP technology for transport of audio, video, metadata and communications over standard networks, continues a huge lead with integration into hundreds of products in the hands of millions of users. Many other proposed solutions require expensive high-bandwidth networking infrastructure and proprietary hardware and software, or remain on the drawing board.
SVG asked Mr. Olson about the pace of adoption: “The integration of IP technology in broadcasting was moving slowly until the ratification of ST 2110 at IBC last year. Since then, we’ve seen more interest not only in 2110 products, but also in NDI products and workflow. It’s almost like the “IP dam” broke and customers are now able to start planning and making purchasing decisions…[adoption of new technology] is somewhat of an organic process, but it now has real momentum behind it. We’ve had IP customers and facilities for several years now, but you should expect to see many more in the near future.”
Among the challenges producers anticipate is that with SMPTE ST 2110 still in progress, they want to keep options open with respect to IP. They want necessary new purchases to advance them toward the savings and flexibility of IP production and to avoid further investment in baseband technologies. Mr. Olson notes that NewTek has answered that at this past NAB: “Our NC1 Studio I/O IP Module was really comforting to broadcasters who have or are planning to invest in SMTPE ST 2110. The NC1 I/O IP provides a gateway between NDI and 2110, allowing customers to invest in NDI workflows while still being compatible with a SMPTE IP core...read more