Industry Continues Shift to Adobe Video Solutions

Adobe blog by mabear

Our Education customers tell us that one of the most important aspects of Adobe technology is that it is ‘industry standard’. Through the adoption of Adobe technology, perhaps with an Enterprise Licence Agreement (ELA), the institution can offer students campus-wide access to the tools and technologies used by almost every major worldwide organisation.

Here is another announcement of new technologies that further add to Adobe’s video capability.

Company Announces New Products, Partners and Promotion As Industry Continues the Shift to Adobe Video Solutions

SAN JOSE, Calif. — Sept. 5, 2012 — At the IBC 2012 Conference and Exhibition, Adobe Systems Incorporated (Nasdaq:ADBE) today announced it is showcasing innovative new video technologies that are driving the shift to Adobe video solutions across the broadcast and media industries. Highlights of the show include the reveal of Adobe® Anywhere® for video. Adobe Anywhere is a modern, collaborative workflow platform that empowers teams using Adobe professional video tools, including Adobe Premiere® Pro, to work together across virtually any network, using shared media. Adobe also announced new partnerships with leading media asset management and graphics vendors in broadcast news and sports—such as Chyron, Dalet, EVS and Vizrt—which will give customers improved efficiencies in production.

The company is also offering a new promotional offer for individuals and organizations that use alternative nonlinear editing solutions such as Apple® Final Cut Pro or Avid® Media Composer and want to switch to Adobe Creative Suite® CS6 Production Premium and Adobe Creative Cloud™. Qualified purchasers are eligible for 30 percent off Production Premium.

”Broadcasters are looking for technology solutions that meet the demands of today’s rapidly evolving industry,” said Jim Guerard, vice president and general manager of professional video, Adobe. “At Adobe, we are committed to helping our customers streamline their entire video workflows with innovative products operating across collaborative, open platforms. From planning to playback, Adobe and its broadcast customers are leading the industry and redefining how video is created, consumed and monetized.” read more...

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