Inside Avid’s Transformation: Faster Tools, Smarter Workflows, and a Cloud-First Vision for News

At NAB Show 2025, Avid is making a bold statement about the future of news productions that's fast, flexible, and ready for the digital age, as described in this article. Headlining its presence this year is the first public demonstration of its integration with Wolftech News, a move that brings powerful cloud-based planning and AI-powered workflows into Avid’s already robust MediaCentral platform.

This milestone reflects a growing need for news organizations to adapt quickly to an evolving media landscape. With more viewers turning to digital platforms, mobile devices, social media, and FAST channels for their news, legacy workflows simply can’t keep up. Avid’s response? A unified platform that enables seamless story planning, asset management, editing, and multiplatform publishing from anywhere, whether you’re in the newsroom, in the field, or working remotely.

Wolftech’s mobile-first design, now deeply embedded within MediaCentral, allows journalists to collaborate in real time, optimize planning and resource allocation, and stay focused on telling impactful stories. Add to that new AI tools like Avid Ada Transcribe, which helps surface relevant content instantly, and it’s clear Avid is not just keeping pace, it’s setting a new one.

This integration is more than a feature upgrade—it’s a reimagining of how modern newsrooms operate. And for teams under pressure to do more with less, move faster, and reach wider audiences, Avid and Wolftech offer a next-generation toolkit built precisely for that mission.

Learn more about Avid below: