Intel Demonstrates Powerful Real Time HD and 3D Cineform Production at CES2010

Solana Beach, CA, January 7, 2010 – CineForm®, Inc., creators of high-fidelity compression-based workflow solutions for the post production marketplace, announced today that CineForm Neo3D and its First Light 3D engine have been selected by Intel to showcase the power of the Intel® Core™ i7 processor during the Intel CEO’s keynote presentation at the Consumer Electronics Show (CES) 2010 this week in Las Vegas. Intel will also demonstrate CineForm Neo3D and First Light in its booth #7153 in the Central Hall of the LVCC. CES, the world’s largest consumer technology exhibition, opens its doors on January 7, 2010 to over 100,000 attendees.

“CES 2010 will be center stage for Intel to demonstrate the raw horsepower of the Intel Core i7 chip architecture, and to do this, they will be tapping some of the most compute intensive, complex and visually exciting technologies from the 3D movie production community,” said David Taylor, CEO and co-founder of CineForm, Inc. “CineForm Neo3D provides the perfect platform for Intel to demonstrate the power, performance and stability of this powerful chip. Attendees will be amazed by demonstrations of Neo3D decoding multiple HD streams simultaneously, adjusting color and 3D parameters, and adding 3D text overlay, all processed in real time on the Core i7 architecture.”

CineForm Neo3D™ is a significant development in 3D post production workflows, enabling users to edit 3D projects in real time with full frame rate playback to an external 3D monitor. With CineForm First Light 3D as the enabling 3D workflow and production engine, Neo3D users are provided comprehensive control of the 3D image processing workflow. During these demonstrations by Intel on a PC powered by the supercharged Core i7 processor, attendees will get a glimpse of what will soon be viable in the realms of consumer-level 3D production.

About CineForm

CineForm Inc. develops compression-based workflow solutions for the post production marketplace. Offering the industry’s highest fidelity compression technology, CineForm is trusted among Hollywood filmmakers, television producers, videographers and digital media artists who rely on high image quality, high performance and innovative compression-based workflow solutions with up to 4k spatial resolutions for their online content creation projects. Available on both Windows and Mac platforms, CineForm workflow solutions are optimized for direct-to-disk camera recording, high-resolution post production and long-term content archives.