It’s More Than Just Words On The Screen – It’s A Message

Fix It In Post Prod by

Over the course of an edit session, you may spend hours or longer fretting over a number of edit choices. Tempo, music, colour tinting, which take to use…the list goes on and on. Let me throw in another decision that, whether you realize it or not, can have a huge impact on your project.

Choice of font.

Now, before you write this off as just a perfectionist nitpicking, have a quick watch of this video, then we’ll continue.

Admittedly, this is completely overboard, but the wrong font choice can have a negative impact on the effectiveness of what you’re trying to accomplish. The problem is, with so many font choices out there, you could agonize over which font best works for your piece. Add to that, the choice of bolding the font, or writing in italics, the placement on the screen, upsetting the visual balance of an image…all of this goes in to adding font. Here are some thing to consider when it comes time to putting words on the screen.

1) Does the font match the feel of the piece?

If you’re doing a fact board about deaths caused by second-hand smoke over the last 5 decades, I’m pretty sure you don’t want to write it in Comic Sans. read more...

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