PVC by Meagan Keene
Production team switches from Final Cut Pro to Adobe Premiere Pro to produce content-rich series
It’s an exciting time for the 2012 Stanley Cup Champion LA Kings. The team is in Round 3 of the 2013 NHL playoffs, with hopes for back-to-back Stanley Cup titles. LA Kings fans can’t get enough of the team, and that’s where Aaron Brenner, director of production for the LA Kings comes in. Brenner and his production team, Kings Vision, create all the amazing content for fans that want to learn more about the team or relive some of the great moments from this season and seasons past. In early 2013, Kings Vision set out to produce a massive project titled Stanley Cup Moments to help feed fans’ voracious appetite for content. The series of videos highlights the road to the team’s 2012 Stanley Cup triumph, and includes a myriad of game clips, interviews, still photos, and more. Available on YouTube and aired before games (if you were lucky enough to be there in person) Stanley Cup Moments was Kings Vision’s first experience using Adobe Premiere Pro software for editing in a workflow that already included Adobe After Effects and Photoshop. We grabbed Brenner between games to talk about the project and the production team’s experience switching to a new NLE.
Adobe: What is the role of Kings Vision in the LA Kings franchise?
Brenner: On a big picture scale, we handle all video production for the LA Kings. This includes scoreboard content, television commercials, behind-the-scenes feature content that runs on the broadcast during the games, archival and historical footage, video for mobile apps, and more. We run like a post facility with the main difference being that we have one client: the LA Kings. Our team consists of both staff and freelance contractors, with four to six people on the post side, and around 10 people total if you include the ones out shooting. We all have production backgrounds, with a hint of sports mixed in.
Adobe: Can you tell us about the season last year when the Kings won the Stanley Cup?
Brenner: Last year was an incredible experience. During the playoffs we produced 880 videos in just two months. That’s 880 pieces of content written, shot, edited, and delivered. After the Kings won the Stanley Cup, we embarked on a massive project to create the Stanley Cup Moments series. That’s the first time we switched to an Adobe Premiere Pro workflow. read more...