Live Sports Production Just Flipped: Why AI and Cloud Workflows Are Taking Over

The live production industry is undergoing a seismic shift, with sports leading the way. For years, AIR has invested in AI-driven camera tracking, cloud-first workflows, and distributed REMI solutions. Today, those innovations are no longer experimental — they are in demand.

When AIR first introduced these ideas, the market wasn’t ready. The NAB show floor was dominated by legacy hardware, and many professionals viewed disruptive software workflows with hesitation.

In 2025, the tone has changed completely. At NAB this year, broadcasters and producers weren’t asking why — they were asking how fast. Requests like “Show me your AI tracking” and “What do you have for dispersed REMI?” became the new normal.

Industry voices are taking note as well. As Amir Raveh of HYPE Sports Innovation summarized: live sports production just flipped. Cloud-based, AI-enhanced, software-defined workflows have officially moved from future vision to present reality.

AIR is positioned at the center of this transformation, helping sports organizations, broadcasters, and event producers embrace the new standard of live production.

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