LiveU Embraces a Story-Centric Future for Content Creation

In a recent feature from PRODUCTION360°, LiveU’s Chief Marketing Officer, Steve Wind-Mozley, dives into the evolving landscape of content creation and how LiveU is enabling a more efficient, story-centric workflow. 

At the heart of this vision is the ability to persist metadata from the very beginning of a story, starting in the newsroom computer system (NRCS) or story planning tools, all the way through to production and distribution. By embedding story-level metadata from the outset, production teams gain clarity, continuity, and greater automation across the entire content lifecycle.

At Broadfield, we’re always excited to see innovations that streamline and enhance media workflows. LiveU’s metadata-driven approach promises to reshape how news and live content are captured and delivered.

Read the full article here

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