Amidst the challenges posed by the COVID-19 pandemic, the Bladder Cancer Advocacy Network (BCAN), a leading nonprofit dedicated to bladder cancer research and patient support, successfully pivoted its traditional annual fundraising walk to a virtual event. Teaming up with Social180Group, the organization adopted a cutting-edge remote production workflow centered around LiveU Studio, a cloud-based solution, to create a dynamic and cost-effective live stream.
This strategic shift allowed BCAN to engage a wide audience while being mindful of costs, crucial for a nonprofit channeling funds toward its cause. The remote production workflow, powered by LiveU Studio and seamlessly integrated with Dizplai, not only overcame logistical challenges imposed by the pandemic but also introduced a new level of flexibility and creativity. This cloud-based solution facilitated the creation of a high-quality, multi-camera live stream distributed across major social media platforms, including Twitter, Facebook, and YouTube.
The broadcast featured a diverse array of content, from video-on-demand and live interviews to captivating pictures and heartfelt testimonials. Dizplai's live graphics and engagement platform played a pivotal role in enhancing viewer interaction by displaying real-time social media comments in an engaging L-Bar overlay. Hosts capitalized on these features to create personalized shoutout moments, fostering a sense of community within the virtual event.
The virtual walk, spanning two continents, showcased participants from various locations, incorporating musical performances by bladder cancer patients and caregivers, as well as appearances by notable figures in the bladder cancer community. The success of the live program was evident in the incremental increase in viewer numbers and active engagement from sponsors within the live stream chat.
A standout achievement was the unparalleled cost-savings realized through the remote production model. Talent, producers, technical directors, and graphics crew members seamlessly worked from home offices, eliminating the need for extensive travel and on-site logistics. Mark Story, BCAN's Communications Director, emphasized the cloud-based workflow's role in providing the flexibility and creativity needed to produce a high-quality live program that resonated globally.
This virtual walk not only met its fundraising goals but also effectively conveyed the human element of BCAN's cause in a compelling and cost-effective manner. The success story highlights the power of innovative technology and strategic partnerships in enabling nonprofits to adapt, engage, and thrive in an evolving virtual landscape.
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