Al Roker Media's Ben Ratner and LiveU's Claudia Barbiero share best practices for producing live content for social media at NAB 2017.
Emmy award-winning digital lifestyle expert Mario Armstrong recently launched his groundbreaking, high-energy, LIVE audience talk show Never Settle Show in New York City and on Facebook Live. The 6-episode weekly series is also housed on Entrepreneur’s Facebook Page and features content curated by its social following - live during the broadcast! This unique programming style engaged audiences, made sponsors sit up and take notice, and is challenging the way traditional talk shows think about interacting with an audience. For example, at home audience members can participate live by voting on segments, guests and topics through Facebook and social media and producers will adapt the content during the show accordingly.
Mario discussed what he learned during these hectic six weeks - both what to do and what NOT to do - during a panel at Streaming Media East this year. Watch now.
The demands of interacting with a live studio audience and a live at-home audience neccesitated a different way of proudction too. The show was produced by RokerMedia and Ben Ratner in charge of production, shares the new normal for producing online versus traditional broadcast in an in-depth discussion at NAB.