....“The idea of modern MAMs is to allow collaboration,” says Schleifer, noting the Primestream systems allow collaboration “between someone in the enterprise and an external user (such as a for-hire editor) for project work that includes the EDL, raw clips, approval process, and final deliverable.”
Simian’s Atton says the collaboration goes beyond the content creation phase, and points to previously limited options for presenting and selling content.
“Formerly with 360°/VR, companies had to rely on YouTube to sell their work, share video, and collaborate,” says Atton, “because DAM/MAMs did not support the format. YouTube does not allow comments or annotating on the video, so you couldn’t show clients exactly what you want to.”
Atton says that the complexity of this content adds to the challenge: “You have many coordinates within a single 360° frame, so the Simian solution needed to accurately timestamp comments and annotations within the exact coordinates of a frame, pinpointing feedback and thereby ensuring that teams and clients are consistently on the same page. As a result, we give our customers access to a professional solution that includes all of the sharing and collaboration capabilities for 360°/VR that companies expect and need from their platform.”
IPV focuses part of its collaboration efforts on the user experience (UX) to make the solution approachable to any DAM or MAM user. “Creating a good UX is one of the most important elements of a MAM that some systems just don’t do,” says Booth, noting that each of us, as consumers, interact with well-designed interfaces all day.
“We’re used to being able to perform lots of actions in very few steps,” says Booth. “This should translate to the systems we use in production workflows. A good MAM has this kind of simple operability so it’s not just archivists and technicians that can use it, but also journalists and editors.”....[continue reading]