Matrox Video and Amagi Partner on Scalable Cloud Broadcast Workflows at NAB 2026

In this article for Sports Video Tech, Matrox Video and Amagi announce a strategic collaboration to integrate the Matrox ORIGIN software-defined framework into Amagi’s cloud-based production ecosystem. The partnership is focused on enabling scalable, cloud-native broadcast workflows by combining Matrox’s advanced video pipeline technology with Amagi’s flexible cloud infrastructure, helping broadcasters move beyond traditional hardware-based systems.

At the center of the collaboration is the Matrox ORIGIN platform, which allows for real-time resource scaling and dynamic infrastructure adaptation. This aligns with emerging concepts like the Dynamic Media Facility (DMF), where broadcast operations are orchestrated in the cloud to support more agile and efficient production environments. The integration aims to simplify complex workflows while improving responsiveness to changing production demands.

This partnership highlights a broader industry shift toward software-defined and cloud-based broadcast solutions. By leveraging their combined expertise, Matrox Video and Amagi are working to deliver more flexible, cost-effective, and scalable production and distribution workflows. Their collaboration reinforces the growing importance of cloud transformation in modern broadcast operations, empowering media organizations to adapt quickly in an evolving digital landscape.

Read the full article from Sports Video Tech HERE

Learn more about Matrox HERE