Matthew Cherry Studios Chooses FFV's sideKick HD Camera-Mounted DVR

Live-Production

Fast Forward Video (FFV) today announced that noted cinematographer Matthew Cherry has selected FFV's new sideKick HD™ camera-mountable straight-to-edit digital video recorder (DVR) to work in tandem with his Sony CineAlta® PMW-F3 camcorder. When paired with the F3, the sideKick records the camera output at broadcast-quality data rates and streamlines the studio's editing workflows by capturing video directly into native NLE formats.

"The Sony CineAlta F3 is a remarkable system, with its Super35 chip delivering cinema-quality results and full uncompressed output up to 4:4:4; however, its internal record speed is 35 Mb/s, which is inadequate for broadcast applications," said Cherry. "Because the sideKick HD can record at speeds of 220 Mb/s, we're able to bridge that gap while taking advantage of the camera and its high-end cinematography effects."

At Matthew Cherry Studios, the sideKick HD was initially chosen for use on a large industrial video shoot for one of the studio's clients, Anton/Bauer. The complex shoot involved five setups at three different locations within a healthcare facility with the camera mounted on a range of equipment including jib cranes and dollies. The sideKick HD's light weight makes it easy to balance the camera on a jib, tripod, or shoulder-mount in order to ensure steady movement — an important factor with a smaller and lighter camcorder such as the Sony CineAlta F3. Rather than having to juggle multiple SxS cards and waste time with card changes, Cherry was able to record the full day's shoot on the sideKick HD. The hospital location was available for only a day, but he was able to maximize shooting time. The DVR's built-in 4.3-inch confidence monitor enabled on-screen review of footage throughout the shoot.

Apple® and Avid® NLE-Compatible Straight-to-Edit DVR Produces High-Quality Video at Broadcast-Rated Speeds
For Cherry, an important feature of the sideKick HD is its ability to capture video directly into both Avid® DNxHD and ProRes for Apple® NLE formats — enabling seamless movement of high-quality content directly into studio editing and playout workflows. read more...

Check out these items featured in this post and available now at Videoguys.com.
	sideKick HD Camera Mountable DVR with Accessories Bundle $1,995.00			sideKick HD Camera Mountable DVR with 128GB SSD Drive $2,195.00			sideKick HD External Battery Mount with Charger $199.00