How Media Companies Can Leverage Digital Tools

In this article, Tom Cordiner, senior vice president of global sales at Avid, offers a game changing opportunity for media companies. In short, it's a sound pitch for full-scale media production in the cloud. From

...Media organisations must work more collaboratively and efficiently, and overcome the limitations of proprietary solutions. Artists need the best tools tied seamlessly to the rest of the ecosystem. Everyone needs to be more connected at a much lower cost.

Avid is a provider of professional tools for the creation, distribution, and monetisation of media assets. We have teamed with Microsoft to cooperatively develop cloud-based solutions and services designed specifically to address these challenges.

By extending MediaCentral – our open, tightly integrated and efficient platform designed for media – to the cloud on Microsoft Azure, media organisations now have complete flexibility to create, distribute and monetise their content using the deployment type best suited to their needs....[continue reading]

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