Michael Hallén on Unifying the Vizrt and NewTek Portfolios

Jo Ruddock recently wrote an article for SVG News Europe about how Vizrt and NewTek have joined forces to provide the most complete single vendor product portfolio in multimedia creation. Jo interviewed Michael Hallén, CEO of Vizrt, about the recent updates. Check out the highlights of the article below.

Since Vizrt acquired NewTek in 2019, the companies have concentrated on their respective broadcast and pro-AV industries, primarily functioning independently under the Vizrt Group umbrella. However, the broadcast and pro-AV businesses are merging, and customer and end-user expectations are shifting.

“We’ve been together now for almost four years, and actually we consolidated a lot and moved together a lot during the first year. But we have not done that in the marketplace in the face of customers before. We’ve been working to combine the intellectual property from both companies as we have seen a lot of our TriCaster customer base asking for Vizrt stuff, and we have seen a lot of Vizrt customers asking for TriCaster. So it felt very natural to make it easier for those customers to buy from us.”  -Michael Hallén, CEO of Vizrt

“Video has obviously been important for many broadcast customers for many years. But I think that partly COVID ignited the interest even further, if you look at large corporations and similar. They are also asking for fairly advanced stuff, on the graphics side, the AI side that we provide from the Vizrt side of the fence. So we thought as we had joined engineering and all the other back office functions, it was time to put it in the same portfolio.” -Michael Hallén, CEO of Vizrt

The first major announcement from the united portfolio is the release of TriCaster Mini Go, a new entry-level TriCaster with cloud-based switcher capabilities.

“[TriCaster Mini Go] will unlock new horizons for seamless collaboration, remote production and the ability to engage audiences like never before”, says Hallén. “As technology advances, so should our solutions and TriCaster in the cloud reaffirms our commitment to provide our customers and end users with the tools they need to create captivating content in a cloud-powered era.” -Michael Hallén, CEO of Vizrt

Read the full article by Jo Ruddock of SVG News Europe HERE


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