MTV Music Group revolutionizes red carpet workflow
PVC by Meagan Keane
Workflow based on Adobe Prelude, Adobe Premiere Pro, and MediaSilo speeds content distribution to more outlets
With the CMT Music Awards airing tonight, we thought you might be interested in learning about how the production team behind these award shows captures, edits, and distributes all the great supplemental content. From red carpet interviews to show promos, the content needs to move quickly and reach a range of media outlets. Here, Jason Pattan, director of content production and technology management for MTV Music Group, talks about how that workflow has evolved to include Adobe Prelude, Adobe Premiere Pro, and MediaSilo, and has improved both accessibility and speed of delivery.
Adobe: What do you do as director of content production and technology management?
Pattan: My title is a really long winded way of saying I’m a workflow guy. I find different tools to make production life easier, try them out, and do real world testing before rolling them out to our general production community at MTV. My job is to figure out what works and what doesn’t before deciding to do a live show with it.
Adobe: How does MTV Music Group work with MediaSilo?
Pattan: We’ve been working with MediaSilo from a review and approval standpoint for a while. We were initially using it for basic production – getting rid of DVDs in our workflow, sending clips out, and getting people working in a collaborative space that they could access anywhere they have an internet connection. During this time, we noticed that there was a lot of functionality available through the MediaSilo platform that we could exploit for different types of production needs. We started wondering how we could work it into our live shows and big events.
Adobe: Tell us about the live shows and “red carpet workflow” needs.
Pattan: Every quarter we have what we call tentpole events, which may be a large show such as the CMT Music Awards, Video Music Awards, the Woodies, VH1 Divas, and more. We know how to make the TV part of these productions, we’ve been doing it for years, but there is also a lot of ancillary production that goes into those shows and there’s a lot of work we can do to make it better. At all events we have press areas where people go after they’ve won the awards. We do basic interviews and our goal is to use the interviews internally and distribute to press outlets as well. read more...
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