NAB Perspectives: NewTek hails “overwhelming” response to expanded 3Play sports family

SVG by David Davies

New features for the 3Play 4800, a price drop for the 3Play 425, and a swathe of new integrations through the company’s Developer Network were among the highlights of a busy NAB Show for NewTek. Chief marketing officer Carter Holland reflected on another busy week on the Las Vegas showfloor – and the more general shift in favour of “integrated production”.

What was the main story of the show as regards NewTek?

NewTek had two major announcements at NAB this year. First we announced an expanded 3Play family of integrated sports solutions. Whereas traditional replay servers mimic linear, tape-like workflows, we’ve designed our 3Play products to dramatically reduce the need for specialized products and individual operators. Our flagship 3Play 4800 gets major new feature enhancements including extensive replay and review capabilities, comprehensive media publishing, cross-platform command and control, automation and open integration, to name just a few. 3Play 4800 is an 8 camera input, 4U rack mountable device priced at £30,999. We also introduced a new model 3Play 440 which has the same software capabilities as the 3Play 4800 but in a 4 input, 2U rack mountable form factor for £20,995. In addition, we announced a major price drop for our 3Play 425 model starting at £7,995. We believe this is a historically low price providing network-quality slow motion and instant replay at a price point that was unthinkable a few short years ago. Plus we have what we think is the most generous upgrade path for existing customers. For example, the new enhanced features for the 4800 are free for existing customers.

Our second major announcement involved our rapidly growing NewTek Developer Network which featured 22 new products announced at NAB designed specifically to integrate seamlessly with TriCaster and/or 3Play. Our ecosystem has grown tremendously in a few short years with almost 60 products now available from 3rd parties. While all are listed on our website, SVG readers might be particularly interested in VizRT and 11 other sports-related graphics workflows, shared storage from four companies including EditShare, ProMAX, SNS and Vitec, as well as telestration capabilities available from FingerWorks, among many others. read more...