NAB Perspectives: NewTek hails “overwhelming” response to expanded 3Play sports family

SVG by David Davies

New features for the 3Play 4800, a price drop for the 3Play 425, and a swathe of new integrations through the company’s Developer Network were among the highlights of a busy NAB Show for NewTek. Chief marketing officer Carter Holland reflected on another busy week on the Las Vegas showfloor – and the more general shift in favour of “integrated production”.

What was the main story of the show as regards NewTek?

NewTek had two major announcements at NAB this year. First we announced an expanded 3Play family of integrated sports solutions. Whereas traditional replay servers mimic linear, tape-like workflows, we’ve designed our 3Play products to dramatically reduce the need for specialized products and individual operators. Our flagship 3Play 4800 gets major new feature enhancements including extensive replay and review capabilities, comprehensive media publishing, cross-platform command and control, automation and open integration, to name just a few. 3Play 4800 is an 8 camera input, 4U rack mountable device priced at £30,999. We also introduced a new model 3Play 440 which has the same software capabilities as the 3Play 4800 but in a 4 input, 2U rack mountable form factor for £20,995. In addition, we announced a major price drop for our 3Play 425 model starting at £7,995. We believe this is a historically low price providing network-quality slow motion and instant replay at a price point that was unthinkable a few short years ago. Plus we have what we think is the most generous upgrade path for existing customers. For example, the new enhanced features for the 4800 are free for existing customers.

Our second major announcement involved our rapidly growing NewTek Developer Network which featured 22 new products announced at NAB designed specifically to integrate seamlessly with TriCaster and/or 3Play. Our ecosystem has grown tremendously in a few short years with almost 60 products now available from 3rd parties. While all are listed on our website, SVG readers might be particularly interested in VizRT and 11 other sports-related graphics workflows, shared storage from four companies including EditShare, ProMAX, SNS and Vitec, as well as telestration capabilities available from FingerWorks, among many others. read more...

NewTek Live Sports Bundles now with VIDEOGUYS' BONUS! If you are having problems viewing this e-mail or would like to see it in your web browser click this link or copy and paste it in your browser for all these great specials -

Introducing NewTek Live Sports Bundles

NewTek TriCaster 410 Bundle
with TriCaster 460 Control Surface

If your business is geared to get somewhere quickly, set up and produce live events—then move on to the next project—don’t burden it with a bunch of extra equipment, setup time and cost.


NewTek TriCaster 410 also available without the control surface - $9,995.00

NewTek 3Play 425

3Play 425 is NewTek’s entry point for instant replay and slow motion, delivering six channels in a professional, HD replay system for sports producers with tight budgets. The system captures four angles of live camera feeds that you can mix with assets from your media library, and records all angles to removable storage so you can import, export, or repurpose your game footage for later use.


NewTek LiveSports Bundle with TriCaster 410, 3Play 425 and TriCaster 460 Control Surface

With TriCaster and 3Play, you can work seamlessly to create, replay, publish and stream stunning sports shows. Buy them together and save big.

NewTek Sports Solutions Bundle include:

  • NewTek 3Play 425 with included control surface
  • NewTek Tricaster 410
  • NewTek Tricaster 460 Control Surface

Standard MSRP for this bundle is $26,985 but for a limited time only, NewTek is offering a bundle savings with a promotional MSRP of just $21,995.00.


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