NAB Round-Up: Day 1 Coverage of Avid Media Composer 5

Media Coverage from Day 1 of NAB featurin Avid Media Composer 5

Avid is pleased to present last night’s edition of the first round of coverage coming in from NAB. Every major trade publication is planning to write about our product news – and many have already written on Day 1 of NAB.

Of note, here is a snapshot of the media industry’s initial reaction to Media Composer 5 news:

· “This software release will prove to be one of the most important Avid versions in many years and significantly raises the bar in the competition with Apple’s Final Cut Pro. It checks off many of the common wish list items asked for by Avid editors.”—Oliver Peters, DV/Videography

· “…Avid’s biggest upgrade in years and includes many fundamental changes to the editing model, along with a host of new features”—Steve Cohen, Splice Here

· “It looks like Avid hasn’t just added ProRes or Canon H.264s but they say that anything the QuickTime player will play, MC 5 can work with. That’s really taking the support to the max.”—Scott Simmons, The Editblog on Pro Video Coalition

· “Avid tapeless workflows with MC5 are a game changer. This is amazing”—Videoguys.com

· “I hope Apple takes this as a wakeup call. Because Avid is making FCP seem like the Media Composer of five years ago when Avid was tied to the OMF and FCP's QuickTime architecture was a godsend. Now, Avid needs something like Color in the toolkit. I gotta say I'm excited about both the CS5 and MC5 releases.” —LAFCPUG forum

· “This is huge folks. No more crappy DNxHD codec Gamma shifts between Mac & PC. No more transcoding. Wow. This could bring Avid back in the fold for mid & lower markets where FCP has taken over (if they drop their prices on units & Support Contracts). Looks like I will have to upgrade my old Avid dongle (don't even remember what version I have...it's been 7 years since I used Avid on my Mac).” – LAFCPUG forum

Editors/IME news

· DV—“Avid Comes on Strong”

· Splice Here blog—“Media Composer 5”

· Videoguys.com—“It’s Official—Avid MC5—WOW!!!”

· Post—“NAB: Media Composer 5 Supports RED, QT & RTAS Tools”

· ProVideo Coalition—“Avid Introduces Media Composer 5”

· TVWeek—“A Guide to Trends and Product Debuts at NAB”

· Studio Monthly— “Avid Raises the Bar With New Editing System”

· Production Apprentice —Matrox announces HD monitoring for Avid Media Composer 5

HD for Indies—Avid | Media Composer Software 5