In a recent article written by Rob Lane for Installation, Lane covers the news that AT&T and global architecture firm Gensler have joined Montreal-based multimedia studio Moment Factory to create an engaging multimedia experience in downtown Dallas, Texas.
At the focal point of the AT&T Discovery District is a 104-foot 6K Media Wall that has over 18 million pixels. The Media Wall displays creative content while also offering a subtle nod to AT&T’s history and values. "The District also includes two large two-story trellis with over 58 hundred linear feet of LED and a 30 ft tall signature Globe sculpture whose mirrored outer surface reflects its surrounding buildings," says Lane. Walking inside the Globe, visitors can enjoy an interactive light and sound experience that senses and responds to location and movement. A content management system enables coordinated content across the Globe, LED trellis and Media Wall." All of this is driven in real-time.
"A key part of Moment Factory’s role was creating a system that could handle a wide variety of content and sources, including real-time generated graphics. To meet that requirement, Moment Factory selected Network Device Interface (NDI), a royalty-free standard for capturing, transmitting, and receiving high-quality, low-latency, frame-accurate video, and audio over IP. NDI is source agnostic, freeing the AT&T Discovery District’s content creators to use their engine of choice."
Technical Director of Moment Factory, Matthieu Gourd says "NDI will be one of the key components to shorten the distance between our artists and the physical creative canvas."
NDI is especially beneficial in this case because Moment Factory is over 1,700 miles form Dallas. They were able to collobrate and succed over an IP network.
Check out the full article here!