New Sorenson Squeeze 8 Pro supports Apple ProRes, Avid DNxHD and Dolby Pro Audio

Sorenson has launched Squeeze 8 Pro, the new version can now output ProRes files directly from within Avid. Codec specific add-ons available for existing customers.

We have always said that they key to making money in broadcasting & video production is the ability to reversion or reuse media. With the NLE wars only getting hotter in the run up to NAB, Sorenson's new version of Squeeze might be another tool in becoming platform & timeline independent.

“Sorenson Squeeze Pro underscores Sorenson Media’s absolute commitment to our customers, listening to their needs, and innovating to optimize their workflows,” said Peter Csathy, CEO of Sorenson Media. “We created this new Pro version to address the specific needs of many of our customers, and by combining Avid DNxHD, Apple ProRes and Dolby Pro audio with all the other formats Squeeze supports, we've created the highest-quality, most cost-effective, all-in-one solution on the market today. We believe Squeeze 8 Pro is the ultimate workflow optimization and collaboration tool that builds upon Sorenson Media’s longstanding legacy of quality and control. But, we want video professionals to decide for themselves; that’s why we offer free trials.”

Squeeze Pro 8 isn't cheap at $999, so we can't really see the small edit shops or one man band setups forking out a grand when Compressor is so inexpensive. This will appeal to larger organisations who have multiple seats from all the main NLE companies and wish to exchange media between them or output in formats Compressor cannot handle. If you are an exisiting customer then you can select a codec/encoding specific update. The Avid DNxHD, Apple ProRes and Dolby Pro options are all $99 each. Read more...

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