Newtek helps Live Sports Find Gen Z Audience Online
NewTek is helping Live sports find Generation Z audiences online. One professional team for example in the New York Giants. Check out this great read by Chuck Baker as he goes more in depth with NewTek and generation Z.
The NFL’s New York Giants vice president of Entertainment, Don Sperling, has been a leader in seeing this shift and adjusting the team’s content production to meet it over the past 11 years. A key to that effort has been using NewTek’s TriCaster multi-camera live production and streaming system, to cost-effectively supply network-quality content via the website and social media. The results have been spectacular:
The NFL’s New York Giants vice president of Entertainment, Don Sperling, has been a leader in seeing this shift and adjusting the team’s content production to meet it over the past 11 years. A key to that effort has been using NewTek’s TriCaster multi-camera live production and streaming system, to cost-effectively supply network-quality content via the website and social media. The results have been spectacular:
“Over the course of last year, we had almost 76 million views on Facebook and between Sept. 1 and Dec. 31, we had almost 48 million of those 76 million happen during the season. So compare that to TV … I can tell you that the difference between them is monstrous.” - Don Sperling, VP of Entertainment, NY Giants
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