NewTek NDIcentral Social Media Hub Launches at IBC

NDIcentral LAUNCHES AT IBC

TV Technology and Creative Planet Network collaborate with NewTek on a live social media hub that tracks the latest developments on the Network Device Interface open standard for live video production

NEW YORK, NY (September 8, 2016) – NewBay, publisher of TV Technology (TVT) and Creative Planet Network (CPN), has announced the launch of NDIcentral, a live social media hub designed to educate and inform the industry about NDI™, the Network Device Interface standard from NewTek. NewBay has partnered with NewTek on the hub, which goes live today, as the industry awaits the latest news from the IBC Conference in Amsterdam.

NDI is an open standard for video over IP that allows any NDI-enabled device on the network such as production switchers, graphics generators, capture systems, and media services to see and access content for live production. NDI is poised to have a big impact on the industry, and NDIcentral provides a valuable resource for NDI partners and users, who can also participate in the hub by adding the hashtag #NDIcentral to their social media posts.

At NDIcentral, TVT and CPN editors are curating a real-time feed of social media posts about NDI, including opinions from media & entertainment industry thought leaders, articles from TVT and CPN editors, and posts from NewTek and other companies. NDIcentral is being promoted exclusively on TVTechnology.com, Creativeplanetnetwork.com, and via NewTek’s worldwide marketing operation.

NDIcentral (www.tvtechnology.com/NDIcentral) can be found on tvtechnology.com and creativeplanet.com, as well as NewTek’s corporate website. Companies that support NDI also have the opportunity to sponsor the hub and have its valuable content on their own websites. Companies who want to sponsor the NDIcentral can contact TVT and CPN VP/Group Publisher Eric Trabb at etrabb@nbmedia.com.

“NewTek came to us looking for a publishing platform that would leverage our existing content on NDI as well as include posts and other industry information on the standard,” says Trabb. “Using a new social media curation technology, TVT and CPN were able to create a real-time industry-wide publishing platform that can reside on our sites as well as the websites of NewTek and other companies that support NDI.”

“NewTek NDI is an open standard anyone can implement to connect video equipment across a network,” says Donetta Colboch, VP of Marketing for NewTek Inc. “We’re very excited to be working with TV Technology and the Creative Planet Network on this truly innovative social media hub that can pull in all the best opinion, tutorial, and best-practice information available on NDI in a social media platform that can reside on a wide number of sites across the media and entertainment industry.”

About NewTek NewTek is transforming the way people create network-style television content and share it with the world. From sporting events, Web-based talk shows, live entertainment, classrooms, and corporate communications, to virtually any place people want to capture and publish live video, we give our customers the power to grow their audiences, brands and businesses faster than ever before.

Clients include: New York Giants, NBA Development League, Fox News, BBC, NHL, Nickelodeon, CBS Radio, ESPN Radio, Fox Sports, MTV, TWiT.TV, USA TODAY, Department of Homeland Security (DHS), the National Aeronautics and Space Administration (NASA), and more than 80% of the U.S. Fortune 100.

NewTek is privately owned and based in San Antonio, Texas. For more information on NewTek please visit: www.newtek.com, Twitter, YouTube, Flickr or connect with us on Facebook.

About TV TECHNOLOGY AND THE CREATIVE PLANET NETWORK TV Technology and the Creative Planet Network are part of NewBay Media’s broadcasting/video group which covers all aspects of the global broadcast and video industries — from business, content and technology at TV and cable networks and stations, to radio station technology, to content creation for professional video and government, to online video and new, digital media models. This multi-platform group surrounds its audience of 500,000 with weekly and monthly print and digital magazines, daily enewsletters, websites, webinars, and must-attend events, including the B&C Hall of Fame, Wonder Women, Next TV, Hispanic Summit, Government Video Expo and NYC Television Week. This division has produced the NAB Daily for more than a decade.

About NEWBAY NewBay is positioned at the center of the world’s most dynamic industries — Music, AV/Pro Audio, Consumer Electronics/Gaming, Video & Broadcast and Education. We connect and inform millions of constituents in these industries through our award-winning content, integrated media capabilities and high-profile network-building and informative events. NewBay proudly serves some of the broadest B-to-B professional and music enthusiast communities in the world through over 35 print and digital publications, more than 35 integrated web and mobile applications, more than 60 e-newsletters, over 50 conferences and conventions, custom marketing services and e-commerce capabilities. Find out more at www.newbaymedia.com.