ProMax CEO Jess Hartmann’s Five NAB Storage Trends to Watch

Studio Daily by Jess Hartmann ProMAX-800w-11) Video Is Becoming More IT-Centric. The creative groups are no longer on an island on their own. The IT department wants to bless their solutions so they know they can manage them. My background is IT and I've been doing this since 1980, so I know what IT guys like, and they don't like proprietary, Linux-based solutions. They like solutions they can support. They can integrate into existing Windows infrastructures, but they don't like to get into high-maintenance, proprietary systems where the vendor has them over a barrel. Are openness and interoperability important? Absolutely. But openness can be interpreted multiple ways. We like things that are supported on a large-enough scale that we know we’re not in danger of one little company going out of business or jacking maintenance prices so high that we can't afford to run my own systems. When IT gets involved, those are their hot-button issues. And the ProMax Platform lives on Windows Server, which gives us a little bit of an advantage in that regard. 2) Users Want and Need to Repurpose Existing Storage. Everybody in this industry already has plenty of storage. It might not meet their current needs, but there's plenty of existing equipment out there. So what do I do with all this old stuff I have? Well, shared storage isn't new. Most companies that need it already have it. But they're coming around to the idea of a second cycle. They may not have fully depreciated their original system yet — they spent $32,000 on an 8 TB system, and they don't want to just dump it. They'd rather figure out a way to repurpose it and keep it alive. The point is that buyers are being frugal with their investments. Perhaps they can take that existing storage and move it to a tier-2 methodology, letting it be a nearline to their online system, or perhaps a secondary backup. But something they still use. When they bring the new stuff in, they don't have to throw the old stuff out if they can use it in a secondary capacity. That's a trend that resonates with people. 3) Not All Content Is OK in the Cloud. Since the Sony hack, cloud storage and offsite backups are at the forefront of a conversation about what we put in the cloud. What can we put there, from a security perspective? read more...

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