Q&A with Sony Creative Software
ProductionHUB Sony Creative Software inspires artistic expression with its award-winning line of products for digital video, music, DVD, and audio production. Sound Forge, ACID, and Vegas software have defined digital content creation for a generation of creative professionals, amateurs, and enthusiasts. These signature product lines continue to advance the art of providing powerful, accessible tools to unleash the imagination. Today, there is a Sony Creative Software application for every level of expertise, including a full line of consumer software based on the company's professional applications. Sony Creative Software customers span the globe and include seasoned professionals in the film, television, video game, and recording industries, students and educators, hobbyists and enthusiasts, and young children exploring music creation. Q: What new products is Sony Creative Software offering for audio production and post-production? A: We kicked off summer 2010 by launching ACID Music Studio 8, Sound Forge Audio Studio 9, and Vegas Movie Studio HD Platinum. ACID Music Studio now features a Console with expanded viewing and routing features, smoother time stretching and pitch shifting functionality, more tools for remix artists, and enhanced drag and drop functionality that helps make project creation faster than ever. Sound Forge Audio Studio sports more file format options, the ability to process larger files, 24-bit/96 kHz support, audio restoration tools, and more. New audio features in Vegas Movie Studio HD Platinum include surround mixing and encoding, restoration tools, better time stretching and pitch shifting, and 360 royalty-free, ready-to-use music soundtracks. Q: What changes in professional workflow are you seeing, and how has that fed into your development of these latest products? A: In our Pro product line, we’ve responded to calls for multi-channel audio editing capabilities, 3D video editing tools, and support for contemporary formats. We’re constantly tailoring our applications to respond to the demands of rapid-response media production in all areas from broadcast to web. read more...
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