Rams Broadcasting Network creates winning entertainment
PVC by Meagan Keane
Small team produces hours of professional football content each week using Adobe Creative Cloud
The St. Louis Rams have celebrated victories and suffered losses during the 2013 football season thus far—however, videos produced by the Rams Broadcasting Network are always a big win. The network creates everything from videos introducing cheerleaders and players, game-winning plays, interviews with coaches, and more entertaining content that make it fun to be a fan. Video Manager Chris Slepokura sat down to tell us more about the Rams’ content strategy and how the videos are produced for broadcast, online, and mobile delivery using Adobe Creative Cloud software.
Adobe: Tell us more about who you are and what you do.
Slepokura: I’m the Video Manager of the Broadcasting and Creative Department we call the Rams Broadcasting Network. We produce content for the web, in-game video boards, and three TV shows that are air on our local affiliates. All of this content is edited with Adobe Premiere Pro CC. We also use Photoshop CC for photo editing, After Effects CC for motion graphics, and Illustrator CC for graphics, logos, and so on, to make it all happen.
Adobe: How long have you been with the Rams?
Slepokura: This is my fourth season with the team. I was brought on as Video Producer to help build out a fledgling broadcasting operation. Over the past three years, we’ve grown tremendously. From just me acting as a lone editor to now seven workstations and six editors we have the ability to create amazing content our fans can enjoy.
Adobe: Can you tell us more about the content you're producing and how Adobe Premiere Pro fits in?
Slepokura: Our main focus is TV content because we produce three shows. To create the content, all assets are stored in a centralized server that each workstation can connect to. We use Premiere Pro and import media from our server in raw format. We previously used Final Cut Pro, and we had to constantly import and wait for a while for media to transcode to ProRes. That pain is gone now, because we can import into Premiere Pro immediately without transcoding. It makes the workflow much quicker so TV shows are ready to go sooner to make deadlines. read more...
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Slepokura: I’m the Video Manager of the Broadcasting and Creative Department we call the Rams Broadcasting Network. We produce content for the web, in-game video boards, and three TV shows that are air on our local affiliates. All of this content is edited with Adobe Premiere Pro CC. We also use Photoshop CC for photo editing, After Effects CC for motion graphics, and Illustrator CC for graphics, logos, and so on, to make it all happen.
Slepokura: This is my fourth season with the team. I was brought on as Video Producer to help build out a fledgling broadcasting operation. Over the past three years, we’ve grown tremendously. From just me acting as a lone editor to now seven workstations and six editors we have the ability to create amazing content our fans can enjoy.
Slepokura: Our main focus is TV content because we produce three shows. To create the content, all assets are stored in a centralized server that each workstation can connect to. We use Premiere Pro and import media from our server in raw format. We previously used Final Cut Pro, and we had to constantly import and wait for a while for media to transcode to ProRes. That pain is gone now, because we can import into Premiere Pro immediately without transcoding. It makes the workflow much quicker so TV shows are ready to go sooner to make deadlines. read more...
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