Random Impressions – NAB 2010

I always enjoy the show – partly for the new toys – but also to hook up once again, face-to-face, with many friends in the business. I’m back home now and have had a day to decompress and make a few observations about NAB Convention.

First off, this was an extremely strong show for post. Tons of new versions of many of your favorite NLEs, color grading tools and other items. Second, the attendance was good. A bit more than last year – so still a “down” year compared with peaks of a few years ago. Yet, I felt the floor density was higher than the 2009 vs. 2010 numbers indicated. Thursday was still well-attended and not the ghost town I would have expected. So, on the purely subjective metric of how crowded the floor felt, I would have to say that daily averages were much better than 2009.

If you want more specific product knowledge about what was on the floor, check out the various NAB reports at Videography, DV, TV Technology, Studio Daily, Post and Pro Video Coalition. The following thoughts fall under opinion and observation, so I’m bound to skip a lot of the details that you might really want to know.

Apple

It never ceases to amaze me when I see blog posts and forum comments that seem to expect Apple to pop up out of nowhere at the show with some amazing new version of Final Cut Studio. Have these folks been under a rock? Apple swore off trade shows several years ago and there’s no indication this policy has changed. They were never on the 2009 or 2010 exhibitor’s list and you can’t plan a 1500-3000 seat “user event” at an area ballroom without word getting out. So, I have no idea why people persist in this fantasy game. read more...