Studio Monthly By Erik Holsinger mc softAn Old Pro Makes a Powerful Software-Only Debut While not for everyone, this new Media Composer software provides nearly all the functionality of a hardware-based system, yet at a fraction of the cost. If you are looking for a large workgroup solution for a cable station, news department, or other high- volume operation, Avid is the industry standard. As the creator of the first nonlinear editing system on the scene, Avid has always had a unique place in media technology. From the beginning, Avid editing systems could be distinguished by two things: powerful, hardware-enhanced software and a huge house down payment-sized dent in your wallet. Owning a Media Composer system was a major business commitment, as the expensive custom hardware that drove these systems translated into high price tags. In an effort to win back the market share that Apple Final Cut Pro and Adobe Premiere Pro have recently gained, Avid announced at NAB 2006 its Avid Media Composer 2.5, the first software-only version of the Media Composer. This is a huge leap for Avid, as the entry-level price of a Media Composer system has now dropped to $5,000, from $25,000 for the Media Composer Adrenaline system. While not for everyone, this new Media Composer software provides nearly all the functionality of a hardware-based system, yet at a fraction of the cost. read more...

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