By Richard Harrington
There has been a lot of collective wondering going on lately. People keep asking me and many others why we are so upset by the release of Final Cut Pro X. Why is it a bad thing? Both apps can still be installed ... right? The price is more affordable ... right? The needed updates will come eventually ... right?
The release of Final Cut Pro X was the defining moment for many. In my line of work, I get to interface with a lot of video editors and other video professionals. I have spoken at numerous user groups and conferences. As a forum leader and podcaster for Creative COW, I have been hearing complaints for years. I also get to sit in edit suites with clients. The waiting for transcode on import as well as the 32-bit nature of Final Cut Pro 7 has caused a lot of impatient waiting in edit suites around the globe.
Final Cut Pro X was supposed to fix this. At least that was the belief most held. It would be “awesome” we were told. I guess that can mean different things.
People are not breaking up with Apple because of what Final Cut Pro X is. They are ending their relationship because their fears have been confirmed. I present to you a summary of the issues that have people freaked out. Please pass this list on to anyone who asks you what the big deal is. These are my 10 reasons that people are switching.
These are just opinions. Opinions formed by my interactions with many and my professional experiences and connections.
The Long Wait
The release of Final Cut Studio 3 was seen by many as a stopgap. DVD Studio Pro removed its HDDVD features. Color saw a .5 bump up. Other apps saw improvement but nothing “killer.” The biggest feature seemed to be the Share menu (which added several export capabilities and speed). And we got more flavors of ProRes (nice, but nothing that impressed my clients). In terms of life, it was an appetizer to hold us over to the main meal. read more...