Sandals Resorts switches to Adobe Premiere Pro CS6, boosts productivity by up to 40%

PVC by Kathy Charneco

Adobe Premiere Pro and other Adobe Creative Cloud tools used to produce up to 150 wedding and commercial videos per month

Imagine creating upwards of 150 wedding videos a month—that’s roughly five each day! Each one has to be creative and stunning; after all, the videos memorialize one of the most important events in couples’ lives. At Sandals Resorts, a talented crew of four manages production of wedding videos for the company’s 21 Caribbean resorts. The team also creates promotional spots for the resorts, as well as for other subsidiaries within the Sandals Resorts International group of companies. Sandals Resorts Group Manager of Media Management Egbert v. Frankenberg and Creative Director Marcel Lee sat down with us to talk about the switch to Adobe Premiere Pro CS6 from Apple Final Cut Pro and how they stay efficient, meet tight turnaround times, and produce vast quantities of videos without sacrificing quality.

Adobe: Tell us more about Sandals Resorts.
Frankenberg: Sandals is best known for its 21 resorts in the Caribbean. The family of resorts includes Sandals, Beaches, Grand Pineapple, Fowl Cay Resorts, and collection of private villas. We often say that our resorts are “For Two People in Love,” so a lot of people come to Sandals to get married and or to enjoy their honeymoon. But the group of companies actually extends beyond just resorts to include auto dealerships of high-end car brands Audi, Land Rover, Jaguar, Honda, and Volkswagen— in Jamaica.

Adobe: What’s the role of the video production team?
Frankenberg: There are two sides to our business—wedding video production for all resort locations and commercial video production for the resorts and other Sandals companies. Our biggest workload revolves around the wedding videos. During peak season, which is March through June, we produce approximately 150 wedding videos per month. Even during the slow times, we generate about 80 wedding videos per month. It’s large production, and we have to be sure the quality is exceptional for every wedding video. After all, each video portrays a once in a lifetime event. Sandals represents a high-end brand, so we have to ensure the videos reflect the same. read more...

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