Wayne Cavadi's blog post on AVNetwork highlights the induction of Andrew Cross into the SCN Hall of Fame 2024. Andrew Cross, renowned for creating NDI, has played a pivotal role in revolutionizing the Pro AV industry, making video production accessible to a broader audience. Cross's impressive career spans various leadership roles, including CTO and CEO at NewTek, president of global R&D for Vizrt Group, and a stint as CEO of Grass Valley.
Cross's journey into Pro AV began at a young age, driven by a passion for computer graphics. His early innovations, coupled with a degree in computational physics and a Ph.D. in computer vision, laid the foundation for his groundbreaking work. His vision at NewTek focused on real-time video processing, believing that computers could democratize video production.
A key contribution is NDI, a game-changing technology that facilitated widespread video production. However, Cross emphasizes that the real impact lies in the products created during NewTek's early days, enabling the democratization of video production. His innovative thinking, like the creation of NDI, often stems from unconventional moments, such as renegotiating health care rates.
Despite his impactful career, Cross remains passionate about the evolving landscape of video production. He spends his spare time hiking, finding clarity in nature, but his mind is continually focused on the future of the video production revolution. For Cross, the key to a great work-life balance is loving what you do, and he finds joy in making it possible for people, even school kids, to easily produce and share videos.
Andrew Cross's influence extends beyond the industry; he has played a role in changing how humans consume information and perceive the world, emphasizing the transformative power of video in real-time communication and understanding.
In conclusion, Andrew Cross's journey and contributions have left an indelible mark on the Pro AV industry, shaping the way we create, consume, and understand video content.
Read the full blog post by Wayne Cavadi for AVNetwork HERE