Serious Magic Garners Five Best Product Awards at NAB, 2005

DV Rack and ULTRA 2 add HD capabilities and new processing methods to earn top awards. April 27, 2005 (Folsom, CA) — Serious Magic, Inc.â„ ¢, creator of DV Rack—the first video shooting-assist software, and ULTRA 2—innovative chroma keying and virtual set software, announced that DV Rack and ULTRA 2 received a combined total of five prestigious 'best product' awards at NAB 2005. DV Rack, with its new HDV PowerPak add-on, received a Vidy Award from Videography Magazine and a Salute Award from Government Video Magazine. The Vidy Award is given in recognition of achievement in the advancement of the art and science of production and post-production technology. The Salute Award is given in recognition of innovative achievement in video technology. DV Rack also won the Pick Hit Award from Broadcast Engineering Magazine and a Production Innovation Award from Event Videography Education and Resources. DV Rack is unique in the professional video space because it is the first software designed to help videographers avoid shooting disasters in the field. It provides ten essential production tools that help video shooters capture superior-quality video. DV Rack,s new HDV PowerPak add-on now allows videographers who own HDV cameras to capture, display and analyze high-resolution HDV content seamlessly. ULTRA 2 won the 2005 Star Award from TV Technology Magazine. The Star Award is given to celebrate and showcase preeminent technological innovations available to the broadcasting industry. Star stands for Superior Technology Award Recipient. ULTRA 2 enhances its preceding version by adding HD compositing capabilities, real-time virtual shadow and reflection features and a revolutionary, graphics processing method for real-time HD scrubbing and rendering. Both DV Rack and ULTRA 2 have raised the innovation standard in video software creation.