SONY AND FOCUS ENHANCEMENTS TO SHOWCASE NEW SOLUTIONS FOR HD AND DV VIDEO PROFESSIONALS AT NAB
Sony to Demonstrate Solutions Featuring Its DV and HD Camcorders with FOCUS EnhancementsÃ¢â‚¬â„¢ FireStore FS-3 and FS-4 Direct To Edit Digital Recorders CAMPBELL, CALIF. Ã¢â‚¬â€œ April 18, 2005 Ã¢â‚¬â€œ FOCUS Enhancements Inc. (NASDAQ SC: FCSE), a worldwide leader in video production and conversion technology, today announced that Sony will feature live demonstrations of High Definition (HD) and Digital Video (DV) workflow using FireStore FS-3 and FS-4 Direct To Edit (DTE) disk recorders. SonyÃ¢â‚¬â„¢s booth number is SU6406 during NAB, April 18 Ã¢â‚¬â€œ 21 in Las Vegas. FOCUS Enhancements will showcase its full line of Ã¢â‚¬Å“glass-to-glassÃ¢â‚¬ video production workflow products at NAB in booths # SL505 and # SL4255E. The Sony and FOCUS Enhancements presentations are designed to highlight groundbreaking HD and DV solutions for acquisition from the field to the editing room. FOCUS EnhancementsÃ¢â‚¬â„¢ DTE technology is unique in that it eliminates time-consuming, real-time capturing by allowing users to simply shoot and then connect directly to PC- or Mac-based nonlinear editing (NLE) systems for instantaneous editing in the timeline. FireStore records video direct to disk in native NLE file formats from SonyÃ¢â‚¬â„¢s camcorders with or without a simultaneous tape back-up, ensuring that videographers get the complete shot from the field to the editing room Ã¢â‚¬â€œ without dropouts. Ã¢â‚¬Å“The broadcast business is all about getting the highest quality video captured, edited and then distributed immediately,Ã¢â‚¬ said Bob Ott, vice president of Sony ElectronicsÃ¢â‚¬â„¢ Broadcast and Production Systems Division. Ã¢â‚¬Å“Our efforts with FOCUS are designed to show NAB attendees some of the latest innovations in DV and HD video acquisition. The powerful combination of our industry-leading camcorders connected to FOCUS EnhancementsÃ¢â‚¬â„¢ revolutionary FireStore DTE recorders provides next-generation solutions for professionals to capture and edit footage.Ã¢â‚¬ Ã¢â‚¬Å“Sony is a highly regarded solutions provider in the broadcast market, and its DV and HD camcorders are considered industry staples in the field and in the studio,Ã¢â‚¬ said Michael Conway, senior vice president of strategy and business development of FOCUS Enhancements. Ã¢â‚¬Å“Combined with our FireStore DTE products, Sony customers will have access to an innovative solution for recording and editing digital footage. Whether itÃ¢â‚¬â„¢s the direct-mount FS-3 or the palm-sized FS-4, FOCUS EnhancementsÃ¢â‚¬â„¢ DTE technology is streamlining broadcast workflow from acquisition and editing to distribution Ã¢â‚¬â€œ in ways that werenÃ¢â‚¬â„¢t possible before.Ã¢â‚¬ High Definition is a premier focus of NAB attendees and Sony has created a real-world video acquisition solution for HD videographers. SonyÃ¢â‚¬â„¢s new HVR-Z1U can record and play DVCAMÃ¢â€ž ¢ and DV standard definition as well as brilliant 1080i 50/60 HD. The new HVR-Z1U features three newly developed Super HAD 1/3" 16:9 CCDs combined with a high quality 12X Optical Zoom Carl Zeiss Vario-SonnarÃ‚ ® T* Lens and Sony's new 14 bit A/D and DXP Digital Extended Processor. The result is precise image acquisition with superb detail and clarity. When connected to FOCUS EnhancementsÃ¢â‚¬â„¢ innovative, highly portable FireStore FS-4 HD, videographers can now record pure HD streams via FireWire and then connect directly to a Mac- or PC-based NLE system, to edit content directly from the FS-4 Ã¢â‚¬â€œ maintaining an HD format throughout the entire production process from capture and editing to distribution. The combination of the Sony and FireStore solutions is ideal for all HD-driven field applications including sports, news and live events. FOCUS EnhancementsÃ¢â‚¬â„¢ FS-4 HD and FS-4Pro HD enable users to switch between standard definition DV25 mode and HD mode. DV25 mode allows recordings in any one of eight or ten DTE technology supported file formats while HD mode allows 480p/576p, 720p or 1080i MPEG2 transport streams to be recorded and used immediately with supporting NLE applications. FS-4 HD and FS-4Pro HD upgrades are expected to be available Summer 2005, with a 40GB or a 80GB drive that lets users shoot for up to 3 or 6 hours, respectively. For users of standard definition DV and DVCAM, Sony has paired its 3CCD DSR-400 DVCAM camcorder with FOCUS EnhancementsÃ¢â‚¬â„¢ FireStore FS-3. The compact and lightweight Sony DSR-400 camcorder is designed for the entry-level broadcast market, featuring three interchangeable, 2/3" Power HADÃ¢â€ž ¢ EX CCD's. FOCUS EnhancementsÃ¢â‚¬â„¢ FS-3 interfaces to the camcorder via FireWire and mounts between the back of the camcorder and the battery system. FS-3 features a disk drive slot for the FSHDD-1 removable FireWire disk drive, which can be plugged directly into an NLE system for instant editing. This solution is ideal for news field production, high-end event video, as well as applications in industrial and education markets.
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