Two new pieces of software, a new Thunderbolt2 SxS card reader and a 12k screen. Just some of the things you can find on the Sony stand at IBC 2014. We haven't even mentioned any cameras or the fact that the cloud demo films were edited on FCPX!
First of all, let's get that screen mentioned. Sony won an award for their stand design which features a 12K wide screen that looks fabulous. Lots of big screens everywhere, but that was one of the best. Currys delivering it and putting it up on the lounge wall is a different matter.
Have you ever used Sony's Content Browser application? It is pretty clunky, but it has saved our bacon a couple of times when we couldn't read an SxS card in FCPX.
It is to be replaced on September the 30th by two new applications, the free Catalyst Browse and the $199 (purchase not rental) Catalyst Prepare. The goal was to have an application that can read every file format that Sony cameras produce. Apart from an odd MT2S clip, that's exactly what these apps do as well as providing a gateway to Sony's cloud service called Ci.
Knowing that you have an application that can get all of Sony's formats off cards and converted if you wish, means you can turn up to a job without having to dig around online for the latest drivers. The apps even support the new PXW-FS7! They also use OpenCL, they both looked very responsive and the render times are low. This must be the quickest way to edit a string of shots off a Sony format card and uploaded the file to a video sharing site. read more...