Breaking boundaries, pushing the limits and going "Over the Top" as they say in the industry is increasingly becoming the best way for businesses to break out make authentic connections with customers. Authenticity has always been at the core of most successful businesses but how does "Authenticity" translate in a world of online communications? Live streaming has become the that connection point between online audiences and businesses where the message is able to feel "true" in a world full of fake news and gimmicks.
From this reality comes a term called "In Real Life" popularized by content creators in the $150+ Billion Dollar gaming industry on Amazon's live streaming platform called Twitch. In Real Life or "IRL" live streaming describes a form of live streaming that features the creator in their most authentic self. In some ways, it's a long form style of the popular Snapchat and Instagram stories which are now being popularized on Facebook as well. It's also a throwback to the once popular "Reality TV" series but this time it's un-edited and made available directly to followers of their favorite content creator.
So what does this all mean for the way businesses market themselves? First of all, you must be creating content in a way that is authentic to your brand. Don't waste your time with overly produced content especially if you are trying to connect with younger demographics. Consider showing your audience the "real" side of your business and people that make your product of service. It's should come as no surprise that consumers want to connect with the real people behind your brand. The good news is that live streaming and social media offer the opportunity to deliver on this massive opportunity at scale!
If you have read this far, I am assuming you may be interested in learning more about live streaming... If so, check out some of my other articles available on LinkedIN here.
For the rest of this blog post, I'd like to outline the latest trend in mobile live streaming and the backpack we have created to go completely mobile, outside of our video production studio and deliver real world, in-real-life, experiences for our audience...read more