Telestream Wirecast case study: Wildfowl and Wetlands Trust (WWT)

In this case study you'll see how the WWT is utilizing Telestream Wirecast to raise awareneess and money to protect the breeding grounds of the Spoon-billed Sandpiper, one of the world’s most endangered bird species.

Telestream Telestream, the leading provider of digital video tools and workflow solutions today announced that its Wirecast live video streaming software is being used to connect nature lovers and charity supporters to the first ever captive breeding program of one of the world’s most endangered bird species, the Spoon-billed Sandpiper. With estimates of the global population numbering less than 150 breeding pairs, UK-based wildlife charity, Wildfowl and Wetlands Trust (WWT) has instigated the world’s only insurance policy against the species’ total extinction. “We do a lot of work that is funded by members and the public but due to the sensitivity of, for example, conservation breeding of rare species, we cannot allow direct public access,” explains WWT’s Mark Simpson. “The ability to live stream a major event for us adds a level of personalisation to our story that many of our supporters really want. It also gives us a chance to show who we are, and provide something far closer to personal interaction with our expert staff and the species that our supporters have been helping us save, than would otherwise be possible. “Live streaming is another method of creating a media asset, which has a value, for a story we have been running for several years. Achieving great conservation successes usually takes years, so adding live streaming to the suite of things we can offer supporters in return for their continued support is invaluable. We’re delighted with Wirecast – it has exceeded our expectations and enables us to produce great looking professional content, which we stream live over YouTube and many other platforms. It takes our communications to a whole new level,” Simpson added. read more...