The Art of the Wedding-Day Edit
EventDV by Eric Schumacher-Rasmussen 
Same-day edit productions make for unexpected treats at wedding receptions and can add to your bottom line. Here, three SDE pioneers talk about how it’s done. There's a common complaint among writers, journalists especially, that once we publish something, we rarely get feedback. It's not that we're so egotistical or insecure that we need a pat on the back for every word we write (though that certainly comes into play); it's that most of the time we have no tangible proof that anyone's even read the words we worked so hard to craft into a story. Even negative feedback is feedback; at least we know someone's taken a look. Videographers at least know that somebody's going to see the fruits of their labors, even if the client is the only sure bet. But sometimes you have to wonder if even the subjects of the video witness what you've captured. Did the bride's father see how beautifully you captured that kiss as he gave his daughter away? Does the best man know that his attempts at breakdancing during the photo shoot have been captured for posterity? Does the groom know that his fiancee's eyes welled up when he surprised her with that song during the ceremony? read more...
Same-day edit productions make for unexpected treats at wedding receptions and can add to your bottom line. Here, three SDE pioneers talk about how it’s done. There's a common complaint among writers, journalists especially, that once we publish something, we rarely get feedback. It's not that we're so egotistical or insecure that we need a pat on the back for every word we write (though that certainly comes into play); it's that most of the time we have no tangible proof that anyone's even read the words we worked so hard to craft into a story. Even negative feedback is feedback; at least we know someone's taken a look. Videographers at least know that somebody's going to see the fruits of their labors, even if the client is the only sure bet. But sometimes you have to wonder if even the subjects of the video witness what you've captured. Did the bride's father see how beautifully you captured that kiss as he gave his daughter away? Does the best man know that his attempts at breakdancing during the photo shoot have been captured for posterity? Does the groom know that his fiancee's eyes welled up when he surprised her with that song during the ceremony? read more...
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