digitalfilms by Oliver Peters
It’s been 18 months since Apple launched Final Cut Pro X and the debate over it continues to rage without let-up. Apple likely has good sales numbers to deem it a success, but if you look around the professional world, with a few exceptions, there has been little or no adoption. Yes, some editors are dabbling with it to see where Apple is headed with it – and yes, some independent editors are using it for demanding projects, including commercials, corporate videos and TV shows. By comparison, though, look at what facilities and broadcasters are using – or what skills are required for job openings – and you’ll see a general scarceness of FCP X.
Let’s compare this to the launch of the original Final Cut Pro (or “legacy”) over 12 years ago. In a similar fashion, FCP was the stealth tool that attracted individual users. The obvious benefit was price. At that time a fully decked out Avid Media Composer was a turnkey system costing over $100K. FCP was available as software for only $999. Of course, what gets lost in that measure, is the Avid price included computer, monitors, wiring, broadcast i/o hardware and storage. All of this would have to be added to the FCP side and in some cases, wasn’t even possible with FCP. In the beginning it was limited to DV and FireWire only. But there were some key advantages it introduced at the start, over Avid systems. These included blend modes, easy in-timeline editing, After Effects-style effects and a media architecture built upon the open, extensible and ubiquitous QuickTime foundation. Over the years, a lot was added to make FCP a powerful system, but at its core, all the building blocks were in place from the beginning.
When uncompressed SD and next HD became the must-have items, Avid was slow to respond. Apple’s partners were able to take advantage of the hardware abstraction layer to add codecs and drivers, which expanded FCP’s capabilities. Vendors like Digital Voodoo, Aurora Video Systems and Pinnacle made it possible to edit something other than DV. Users have them to thank – more so than Apple – for growing FCP into a professional tool. When FCP 5 and 6 rolled around, the Final Cut world was pretty set, with major markets set to shift to FCP as the dominant NLE. HD, color correction and XML interchange had all been added and the package was expanded with an ecosystem of surrounding applications. By the time of the launch of the last Final Cut Studio (FCP 7) in 2009, Apple’s NLE seemed unstoppable. Unfortunately FCP 7 wasn’t as feature-packed as many had expected. Along with reticence to chuck recently purchased PowerMac G5 computers, a number of owners simply stayed with FCP 5 and/or FCP 6. read more...