The Ultimate Brand Guide to Live-streaming on YouTube
Streaming live can be such a rush. This guide from Bree Brouwer is great to help get you started on streaming live to YouTube! YouTube Live: 10 Tips and Best Practices Now that we’ve covered what YouTube Live is and how it works, it’s time to delve into some tips and best practices for the platform. Note that some of these suggestions only apply to the desktop version of Live vs. the mobile one, and vice versa; you should also be aware that as Live develops and grows, any of these best practices could end up changing. So staying on top of the latest news around YouTube Live will, of course, ultimately help your brand find success on the platform. live streaming You’ll also want to test different live stream lengths and content types to see what most resonates with your audience. For example, in Tubular’s Q1 2017 State of Online Video report, gaming content ranked as the most successful type of live programming at 53%; technology (15%) and news and politics (12%) content is also popular with audiences. Depending on your brand’s industry and goals, see if you can’t incorporate these genres to help grow your viewership. To get the most out of your and your audience’s YouTube Live experience, follow these tips and best practices: #1 Aim for Quality This should go without saying, but you want to make sure your live streams are the highest quality (both visually and audibly) they can possibly be to provide your viewers with an enjoyable live experience. We’ll outline ways you can do this in more tips below; for now, keep quality at the top of your mind. Of course, a beautiful, problem-free live stream isn’t a guarantee, especially if you’re using the mobile YouTube Live option (thanks, wi-fi!), but that doesn’t mean you can’t take steps to ensure your broadcast is in the most tip-top shape it can be. #2 Promote Early If you’re not planning on doing an impromptu live stream, you can schedule one in advance via the “Events” option. This allows you to promote your YouTube Live stream far ahead of it actually going live. Using social media or your brand’s email newsletter, you can let your audience know when you’ll be broadcasting live. You can also create a live stream trailer to promote on your YouTube channel, in other YouTube videos, and across your social profiles. Finally, consider updating your channel art to promote the upcoming live stream. #3 Use the Right Equipment As part of your efforts to ensure your live stream is high quality, make sure you’re using equipment which can handle the broadcast. For example, you’ll need to have the following: Reliable internet connection: Wired connections of at least 1.5 Mbps upstream bandwidth is the preferred recommendation. With mobile streams, you can always purchase a 4G mobile hotspot if your available wi-fi is shoddy. Dedicated encoder: You’ll need to have an encoder so you’re able to capture and broadcast your stream in the first place. Check out YouTube’s recommendations for encoder software, both free and paid. Click here to read the full article on tubularinsights
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