Paul just released an audaciously titled guide called the “Ultimate Guide to Live Streaming”. With such as title, we decided to request tips from 6 of the industry's top experts to help us draft up the content that could construct such as guide (he is lucky number 7 :).
Jim Bask - Streaming Director at VideoGuys
Going Live is easier than ever before but our conversations with our customers all usually start the same way and that leads to a few basic questions:
What are you producing? You will need content. A simple idea can take you a long way. Ask yourself how you want to format the show, do you want a vlog? A series or serial? Is this for your personal hobby, business, school, church or large production?
Next, you will need to think about what gear you will need and how much money you are willing to spend. This is often the toughest question to answer because you want to make sure you have everything you need but don’t end up paying for products or features you don’t. Videoguys.com has everything from USB encoders starting at $300 to advanced production systems closer to $30,000 and lots of options in between. The options are almost endless so it helps to really talk out the plan before you purchase.
Remember, creating content is a creative process, don’t feel like you have to do it all alone. Collaboration is just as important as the content. Here at Videoguys.com we always work together on every aspect of production, from shot selection to the wardrobe.
Now, that you have an idea of what you want to do and the equipment to do it, we recommend browsing the internet for tutorials on lighting, camera angles, and running sound. We share a ton of this on the Videoguys Blog and PTZOptics weekly web show highlights a lot of great partners in the industry. There are tons of great resources available.
Now you are ready to go live. Going live can be nerve racking, it’s always a good rule of thumb to have a rehearsal, not only for talent but also for tech. Run the show EXACTLY as you will for the live broadcast. This means using the same lights, mics, production systems and bandwidth for the rehearsal. If you are going to broadcast live to Facebook then you should test a broadcast live to Facebook. Don’t leave anything to chance. Make sure your cuts are smooth and remember something WILL go wrong… it almost always does! Don’t be afraid of the disasters, the magic is how you overcome them. Our final word of advice is to ALWAYS record your independent sources (ISO) and your produced stream so if you need to post-produce, repurpose or redo your production you can do it in the production room without asking the talent to redo their part.
Click here to learn more from these other experts
Our experts on Live Streaming Include:
Andrew Haley - Product & Live Streaming Evangelist for Wirecast
Tim Vandenberg - Chief Operator Officer at vMix
Tom Sinclair - CEO of EasternShoreBroadcasting
Jim Baskiewicz - Streaming Director at VideoGuys
John Basile - Chief Streaming Officer at StreamDudes
Greg Ellis - Vice President of DACAST
Paul Richards - Chief Streaming Officer at PTZOptics