If you are in the live video production and streaming industry, you need to be keeping an eye on eSports. Even more important you need to start finding ways that you can profit by producing eSports content. Get on Twitch, talk to some gamers and start putting together your eSports strategy. Videoguys has a wide range of prodcuts to help you produce and stream eSports events.
A few years ago, I began following the esports movement. I must say, it has been fascinating to watch, both as a sport and as a business. Since 2014, global esports revenue has more than doubled to over $800 million, and the audience has grown from 200 million global viewers to 400 million. What is even more impressive is the fact that nearly 80% of the audience is under 35 and that 1.6% of the audience not only consumes content but creates it as well, nearly 2x the norm for digital content. Twitch alone is larger than 75%+ of individual TV networks and will soon deliver more monthly minutes watched than many TV network groups. All at significantly higher engagement rates than traditional forms of content.
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As a matter of fact, no matter what metrics or measurements we decide to apply, we find that e-Sports really does measure up quite well against soccer and the other top-tier sports. And it’s only getting more widespread, more popular, and more media attention. It’s very conceivable that ten years from now, we’ll be talking about world championships in video gaming in much the same way as we talk about the World Cup, the Super Bowl, the World Series, and Wimbledon: as must-see events.
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The backers include round leader Bessemer Venture Partners, as well as NBA star Stephen Curry, AME Cloud Ventures, Steve Simon, Telstra, Yifang Ventures, Twitch chief strategy officer Colin Carrier, and Yahoo cofounder Jerry Yang. That’s heady stuff for Andy Dinh, the 26-year-old CEO of Team SoloMid. Swift also has other businesses such as an influencer content network and web analytics services FortniteMaster and ProBuilds, according to Forbes.
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