, a contributor for Forbes
, created this great list of the top 6 trends in digital media and entertainment.
Top Six Digital Transformation Trends In Media And Entertainment
Last month, I started a new series highlighting the biggest digital transformation trends in healthcare and retail. This month, I’m continuing the series by taking a look at an industry all of us know pretty intimately: media and entertainment. Whether you’re a movie fan, a video game junkie, or a TV binge-watcher, you know that new technologies have completely changed the way we consume, connect, and communicate. It’s no wonder the entertainment industry has been turned on its head recently due to technology.
For years, Hollywood has been suffering a mass exodus of filmmakers looking to save money by making movies in cheaper locales. But that’s nothing compared to the shakeup being experienced right this moment in the greater entertainment world. From the types of content being created, to where the content is being consumed, and who is now creating it— “Hollywood” has become a virtual Wild West, and the changes are still coming. The following are a few of the biggest transformations making waves in entertainment and media.
Multi-Channel Experiences Are The Norm
I remember watching Talking Dead
one night, and realizing that while watching the show, I was also checking Facebook for what was trending about the latest episode, while the host simultaneously shared Tweets from live viewers. Talk about a multi-channel experience! Notes one writer, content delivery is no longer linear. Far from it, viewers rarely sit through an entire TV show or movie without multi-tasking on social media or sharing their opinions about what they’re watching. As such, marketing is no longer a one-time thing. It’s an all-channel event.
Research shows people watch clips and user-generated content on their phones, and movies on their computers and TVs—sometimes simultaneously. Media companies have learned that they need to take advantage of that situation by prompting viewers to #share using branded content and hashtags to gain their content even greater reach. This means marketers and writers are no longer thinking solely about what would make a great scene. They’re thinking what would look great posted on FB, what would look cool as a GIF, and how to engage their viewers while they are watching.
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