It used to be so simple. Get breaking news on air first, and you beat the competition. But now, audiences expect to stay current on breaking news using apps or social media on their mobile devices, looking online using a computer, or watching TV. The race to break news first now demands instant distribution on a wide array of platforms, each with its own parameters and delivery standards. Developing a newsroom workflow that integrates messaging to each of these platforms is essential to win the breaking news race.
The Avid MediaCentral platform is the industry’s most comprehensive workflow solution for media organizations. It’s an ecosystem that eliminates cumbersome workflow silos by providing integrated tools for a seamless, end-to-end solution. An important part of the end-to-end workflow is multiplatform content delivery. MediaCentral facilitates this process by automating background tasks, so you can focus on what’s most important: being first to deliver compelling content for viewing on websites, social media, mobile apps, and TV.
MediaCentral incorporates several unique features that empower your team to deliver content to more platforms, faster.....read more