Avid, Adobe, GrassValley and others all had their own updates to talk about. In fact, it looks like we’re entering the first stage of a war for marketshare among the three Big “A”s of editing, Apple, Adobe and Avid. While Apple fired the first shot with their FCPXSneakPeak, Avid and Adobe still have plenty of bullets left and we must not forget about GrassValley and Sony who have very viable offerings for the PC. read more...