WebStream Productions finds business success living by the "90/20 Rule."

Newtek by B. A. Phillips

Many are familiar with the 80/20 Rule; it's been applied to everything from wealth to work.

It’s not uncommon to hear things like: “80 percent of the wealth is in the hands of 20 percent of the people;” or “80 percent of sales come from 20 percent of the customers;” or even “80 percent of complaints are generated by 20 percent of the people.”

But for John Servizzi, president and CEO of WebStream Productions, in Indianapolis, the 80/20 Rule misses the mark. That’s because the key to his company’s success can be credited to a business philosophy best described as the 90/20 Rule.

Servizzi has built a successful sports production business by offering clients like NCAA.com, Turner Sports, collegiate athletic conferences and individual colleges and universities turnkey game production and webstreaming services. The secret to his success—the 90/20 Rule—boils down to offering clients 90 percent of the production value the public is used to seeing on network television sports coverage for 20 percent of the cost. read more...

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